‘The World of Norfolk’ Branding Report in 2009 shared;
The people of Norfolk Island are an inextricable extension of its history.
They are a proud race with a strong patriotic fervour, talented, resourceful and hardworking; display a warm, hospitable attitude and a great sense of humour. They are possessive about their land, lineage and lifestyle but are spontaneously generous when it comes to sharing with visitors whatever they own. Many are ready and willing to invite tourists to their homes for a meal after only a casual encounter.
They multitask in the true sense of the word, performing two or three jobs in a day; some do it out of economic necessity others because they enjoy the variety or just like to volunteer.
Marriage, migration and mobility have altered the mix of the population with the original Pitcairn descendants accounting for 40% of the populace while people of Australian and New Zealander origin are equally represented among the rest.
During our travels around the island, there were countless occasions when total strangers went out of their way to be helpful or people who you had only just met invited you into their hearts and their homes. Our inspiration for the new Positioning platform and the Brand strategy came from such emotional ‘moments of truth’.